We'll never replace them. Because no matter how difficult the job, no matter how large the order, Triumphs will always be built one-by-one. And by hand. To build them any other way would be to destroy the craftsman's philosophy we've lived by for over 70 years. The philosophy that demands each Triumph weld be done by hand. Every inch of Triumph chrome be triple-plated. Because in the British tradition, we've chosen to nurture quality, not quantity. Every man and woman at Triumph's home in Coventry, England takes as much pride in building each Triumph as you will in owning it. And their devotion shows. Right down to the classic Triumph pinstriping we've done by hand for over 40 years. Just another indication of the care and craftsmanship we put into every Triumph we build. All of which comes down to this. Many motorcycles on the market lend themselves to computerized mass-production. But never the Triumph. Legends are, and always will be, made by men. Triumph. The Legend Lives On.
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